![]() 2.Ī commonly repeated justification is that there are actually blue raspberries in real life. The people at Gold Medal, ICEE, and Otter Pops had evidently seen the writing on the wall well before the FDA hammer came down on Red No. A year or so later, Louie Blue and the blue ICEE made their debuts, created with the controversy-free colorant. 1 “permanently listed for food and ingested drug uses” in 1969. Meanwhile, the FDA had officially declared FD&C Blue No. 2 was safe and banned it outright, noting that there was significant evidence that the the dye caused tumors in lab rats. In 1976, in the face of years of growing consumer concerns, the FDA reversed decades of insistence that Red No. Despite the positive 1957 study, later research continued to link the dye to illnesses, including a 1971 Soviet study that blamed it for cancer. 2 played an integral role in birthing blue raspberry. It seems highly likely that the downfall of FD&C Red No. (Unfortunately, Trevino didn't manage to track down any company records explaining the Otter Pops bosses' decision making.) But it isn't the whole story. Woods's explanation confirms that that was definitely part of the thinking. Why the switch? Common sense suggests that because the field of "red" flavors was already so crowded-cherry, strawberry, watermelon, cinnamon, cranberry, red apple-and there are scarcely any blue foods in nature, raspberry was simply traded from Team Red to Team Blue to avoid confusion among consumers. ![]() And it wasn't to remain relegated to the freezer aisle forever: There are now blue raspberry Twizzlers (introduced in 2009, according to a Hershey's spokeswoman), and blue raspberry Jolly Ranchers (first rolled out in 2011), among other candies. ![]() In any case, the flavor obviously proved popular: We suck down some 132 million 16-ounce blue raspberry ICEEs every year.
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